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Jim Peddle, President & Founder

Playbook Advisory | Business Sales & Acquisitions



As a Chicago area native, I have a thorough understanding of this market. I approach both life and work with sincerity, honesty, and compassion. To me, there is nothing more rewarding than seeing a client buy or sell a business.



For the past nine years, I have been helping people buy and sell local Chicago companies in many different industries. With a background in economics and sales, I have an extensive understanding of the market and know what it takes to champion a client’s needs.

Whether you’re selling your Company or buying your first company, I can help you price or value your business, negotiate deals, qualify buyers, run credit checks, acquire Small Business Administration (SBA) financing, refer you to Attorneys & Bankers, and more!



Client Reviews

“As a prospective buyer, I found Jim to be professional, responsive, and informative. He represented the selling company exceptionally well and was very clear on process, timing, and financial expectations. While working to deliver optimal results for the seller, I believe that Jim is also committed to finalizing deals that are mutually beneficial and deliver positive short and long-term results for both parties.”
— Doug Carlson, Prospective Buyer
“Jim helped to sell my business last year. Had a great experience. He was always there to address my concerns and went above and beyond to get the deal closed. I would highly recommend!”
— Steve May, Let's Walk Chicago
“Jim did a great job selling my business. He has a hands on approach and doesn’t push the work off to others like most business brokers. Jim and I had great ongoing communication regarding the process and status of the deal throughout. Within about 30 days I had the first offer and we closed with the first offer buyer rather quickly. I highly recommend Jim to anyone looking to sell their business.”
— Kim M., Business Owner